The payday market has developed a lot in recent years and is hard to come by stand out. However, some have found a way by introducing an unusual strategy of lending only to women. The two loan brands in question are Takmass! and Woman with Cash, which will also be examined in this article.
A loan only for women may seem a dubious interest to companies – because a large percentage of borrowers are men – and therefore a large proportion of potential customers are lost at the start. However, it is definitely an interesting marketing idea and it cannot be ruled out that it brings financial success.
Turning to the facts, let’s see how the conditions in the two companies look like compared to other lenders and what stand out for websites providing payday loans for the fair sex.
Takmass belongs to the international Ferratum group, which already has a lot of experience on the online loans market and has other loan services. However, they are not cheap loans.
The website “Takmass!” Definitely refers to female climates through bright colors with elements in pink; apart from that it is no different from other popular loan websites. The first loan up to $ 1,500 can be obtained for free, subject to timely repayment, which is a very big plus.
On the other hand, the costs of the next payday loans are not as attractive – we will give you a total of $ 141 more for borrowing $ 500 for 30 days. You can choose between 15, 30 or 60 days depending on the amount you want to borrow (the larger the loan amount, the longer the available dates).
The second lender is also part of a large finance company (Friendly Finance). The website is transparent, pictures of women are displayed; you can also see the “Stylebook” tab, which has articles on feminine subjects. As for costs – payday loan of $ 500 for a period of 30 days is $ 137 (in total we will give away $ 637), and the promotion of the first free loan has been operating recently.
General costs are lower than in “Takmass!”, But there are no revelations. On the plus side, you can mark more flexibility in terms – from 7 days to a maximum of 35.